My Role

• Supported campaign execution across social content and creative assets.The Challenge
• Advocated for authentic LGBTQ+ representation throughout the campaign.
• Partnered with the marketing and creative teams to refine campaign strategy and casting.
• Helped shape social storytelling that aligned with Fabletics’ brand values.
• Editorial casting initially considered using non-LGBTQ+ models for the Pride Collection due to logistical constraints.

The Idea

I advocated for authentic LGBTQ+ representation and worked with the marketing team to revise the casting approach to better align with the purpose of the campaign.

The Outcome

The campaign featured LGBTQ+ talent and included a social series sharing personal Pride stories, creating a more authentic campaign that resonated with the community.

Campaign Imagery and Social Video