During my time at Fabletics, I advanced from Social Media Coordinator to Social Media Strategist, contributing to social-first marketing campaigns spanning celebrity collaborations, product launches, and purpose-driven initiatives. Partnering with creative, influencer, and brand teams, I developed content and campaign strategies that drove engagement, strengthened brand affinity, and supported major product launches.

Fabletics x Vanessa Hudgens

Celebrity Collection Launch

As a Social Media Coordinator at Fabletics, I supported the launch of the Vanessa Hudgens Collection, helping execute the campaign across Fabletics’ social channels.. Collaborating with cross-functional creative and marketing teams, I developed social content that generated excitement around the collection while reinforcing Fabletics’ position as a fashion-forward activewear brand.

The campaign blended celebrity storytelling with product-focused content, using Vanessa Hudgens’ distinctive style and influence to build anticipation, drive engagement, and create a cohesive social-first launch experience.

Fabletics X Khloé Kardashian

Celebrity Collection Launch

As a Social Media Coordinator at Fabletics, I supported the launch of the Khloé Kardashian Collection, helping bring the campaign to life across the brand’s social channels. Working alongside cross-functional creative and marketing teams, I developed social content that highlighted the collection’s elevated aesthetic while reinforcing Fabletics’ positioning as a leader in fashion-forward activewear.

The campaign balanced aspirational storytelling with product-focused content, using Khloé’s personal brand to drive excitement, engagement, and awareness around the collection launch.

Fabletics Pride 2023

Purpose-Driven Brand Campaign

As a Social Media Coordinator at Fabletics, I supported the launch of the 2023 Pride Collection, helping execute a social-first campaign that celebrated inclusivity, self-expression, and community. Working alongside cross-functional creative and marketing teams, I developed social content that highlighted the collection while reinforcing Fabletics’ commitment to creating an inclusive brand experience.

The campaign balanced product storytelling with authentic community representation, using social media to celebrate Pride while strengthening brand affinity and encouraging meaningful engagement.

Additional Responsibilities

Beyond campaign launches, I also supported Fabletics’ day-to-day social marketing efforts across content creation, community engagement, and cross-functional initiatives.

• Managed day-to-day social content across Instagram and TikTok.
• Created product education and promotional content.
• Executed sweepstakes and community engagement campaigns.
• Partnered with the Fabletics FIT team to source creator content.
• Supported charitable and cause marketing initiatives.
• Collaborated cross-functionally with creative, influencer, and marketing teams.