My Role

• Evaluated the influencer strategy for the Khloé Edit collection and identified opportunities to improve representation.
• Developed a strategic recommendation centered on authentic body diversity.
• Presented recommendations to senior marketing leadership.
• Collaborated with the creative team to execute campaign imagery and social content.

The Challenge

The influencer strategy for the collection included limited body representation despite Fabletics’ commitment to inclusivity.

The Idea

I proposed expanding the influencer strategy to prioritize authentic body diversity over follower count and presented the recommendation to senior leadership.

The Outcome

The strategy was adopted, resulting in a campaign that better reflected the brand’s values and generated overwhelmingly positive audience sentiment around representation.

Influencer Imagery

Campaign Imagery

I collaborated with the creative team to create the below designs for the social campaign imagery.