I am originally from London, UK, but I grew up in Switzerland, where I attended a bilingual boarding school and became fluent in French and English. As the oldest of five siblings, I naturally developed strong leadership skills, learning how to communicate effectively, delegate tasks, and find compromise in any situation. During my school years, I was also a competitive skier, which instilled in me a sense of discipline, resilience, and the ability to push beyond my comfort zone—an approach that I now apply to my work in PR and marketing.
I moved to Los Angeles to pursue a degree in Communication at USC and have never looked back. After graduating, I gained hands-on experience in fashion and beauty PR at Purple PR in New York, working with high-profile clients in the luxury space. I later returned to Los Angeles, spending two years at Fabletics, where I focused on social media strategy, influencer marketing, and celebrity partnerships, helping to shape the brand’s digital presence and engagement.
With experience across both European and U.S. markets, I bring a global perspective to PR and digital marketing. My expertise in luxury, fashion, and lifestyle branding, combined with my bilingual background, allows me to navigate cross-cultural campaigns and craft compelling brand narratives that resonate on an international level.